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Edward Bernays The Architect of Social Psycho Manipulation

By: Ryan Matthew Dernick

Adam Curtis‘ acclaimed series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.

“The Century of the Self”, reveals the intricacies of psycho-manipulative social engineering through propaganda. Propaganda is a type of communication which is aimed at influencing a community toward a  cause. Media utilizes propaganda by constantly dispersing certain information over a wide spectrum of mainstream media outlets (e.g.:ABC, CBS, NBC, CNN and Fox News) or more recently internet social networks (e.g:Facebook and Twitter) to sequester the desired attitudes from it.

“It”, or the emotional cue contemporarily may be like the succinctly charged statement ” War on Terror” which evokes conditioned visions of 9/11. Or more recently the foiled underwear bomber. These reminders consistently played over time through all strata of media fearfully allow us to give away our 4th and 5th Amendment liberties away for invasive T.S.A. (Transportation Safety Administration) naked body scanners and pat downs at airports.

The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund‘s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud.

Sigmund Freud’s work into the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is humanity’s ultimate goal.

Bernays was one of the main architects of the modern techniques of mass-consumer persuasion, using every trick in the book, from celebrity endorsement and outrageous PR stunts, to eroticising the motorcar.

His most notorious coup was breaking the taboo on women smoking by persuading them that cigarettes were a symbol of independence and freedom. But Bernays was convinced that this was more than just a way of selling consumer goods. It was a new political idea of how to control the masses. By satisfying the inner irrational desires that his uncle Freud had identified, people could be made happy and thus docile.

SOPA Bill Aims to “Censor the Internet”

By: Ryan Matthew Dernick

From bad to worse with the despotic potential for a copyright Bill that impedes our ability to surf the Internet. The SOPA and PIPA Bill are slated to change the way you surf the web. Backlash from the world tide of the internet toward this proposed legislation has been staunchly opposed to it’s possible passage.

SOPA may censor the Internet away from of us. E-Commerce may not survive if this heinous Bill becomes a reality

Wikipedia is among the many websites that have shut down their sites temporarily with a blank black screen posting a powerful question Imagine a world without free knowledge?”

While these attempts to censor the web become more brazen and obvious, Wikipedia’s query may be a foreboding segway to a Police State   style Internet. This bill could effectively cause a moratorium or freeze in e-commerce business not only in the United States but abroad.

Art Bordsky of advocacy group Public Knowledge similarly stated, “The definitions written in the bill are so broad that any US consumer who uses a website overseas immediately gives the US jurisdiction the power to potentially take action against it.”

Even social networking sites like Facebook, Vimeo or Tumblr could end up being banned if this so called Piracy Bill comes to be law.

As a journalist and as fellow human being who loves liberty we must all speak out against this atrocious SOPA Bill to our local congressman to ensure that Copyright laws don’t go too far.